What is the strategic value of opening the new branch in China for Peimar?
“The opening of the branch in China represents a decisive step in expanding our company’s reach. It allows us to promote Peimar-branded products in a much broader market, with a specific focus on Southeast Asia and the Pacific region.”
“As an Italian brand, our influence in these areas is not yet as strong as it is in Europe, so the new office in China is crucial to increasing the brand’s visibility and credibility in the coming years.”
How will having a direct local presence strengthen relationships with local customers and partners?
“The first step is to introduce Peimar to local customers: making ourselves known, sharing our story and showcasing our solutions. The next essential step is to establish concrete partnerships, and competitive pricing plays a key role in attracting new partners. By experiencing our products and services firsthand, customers will be able to recognise Peimar’s value and consider us their first choice.”
“At the same time, our local presence allows us to better understand customers’ needs and provide tailored solutions, thereby strengthening long-term relationships built on trust.”
What are the main objectives of the Chinese branch in the short and medium term?
“In the short term, the goal is to gradually introduce customers in Southeast Asia to the world of Peimar, helping them discover our history and our products and, above all, conveying a positive and solid image of the company. We want Peimar to be the first name that comes to a customer’s mind when considering the purchase of solar panels.”
“In the medium term, we aim to consolidate trust: the more customers visit our facility in China, the stronger their perception of our reliability will become. The first successful partnerships will then become case studies and tangible testimonials, allowing us to strengthen our local influence and attract new customers.”
How will the new office contribute to the growth of the renewable energy market in Asia?
“Asia represents a huge and dynamic market. As the global energy transition accelerates, Southeast Asia in particular is emerging as a key hub for photovoltaic development: abundant solar resources, an evolving regulatory framework and rapidly growing electricity demand are creating enormous opportunities.”
“Peimar’s Chinese office therefore becomes a strategic hub: its geographical location makes it easier both for customers to visit our facilities and for our team to reach them. The closer time zone also enables faster and more effective communication. Furthermore, the presence of a European brand in Asia gives customers a sense of reliability and stability.”
