{"id":180355,"date":"2025-10-31T12:36:31","date_gmt":"2025-10-31T11:36:31","guid":{"rendered":"https:\/\/peimar.com\/?post_type=pubblicazione&#038;p=180355"},"modified":"2026-08-17T15:34:13","modified_gmt":"2026-08-17T13:34:13","slug":"peimar-africa-interview-with-ali-mabrouk-sales-director-on-growth-and-strategic-vision","status":"publish","type":"pubblicazione","link":"https:\/\/peimar.com\/ae-en\/news\/peimar-africa-intervista-con-ali-mabrouk-direttore-vendite-sulla-crescita-e-la-visione-strategica\/","title":{"rendered":"Peimar Africa: Interview with Ali Mabrouk, Sales Director, on Growth and Strategic Vision"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"180355\" class=\"elementor elementor-180355\" data-elementor-post-type=\"pubblicazione\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d192f04 e-flex e-con-boxed e-con e-parent\" data-id=\"6d192f04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491dbfbc elementor-widget elementor-widget-text-editor\" data-id=\"491dbfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>When was the Peimar Africa branch established, and what was the market context at the time?<\/strong><\/p><p data-start=\"889\" data-end=\"1266\">\u201cWe officially opened our African branch in 2020 to strengthen the brand\u2019s presence in a rapidly growing market with extraordinary potential in the solar energy sector.\u201d<\/p><p data-start=\"889\" data-end=\"1266\">\u201cAfrica represents one of the most promising regions for the development of renewable energy, and we decided to invest here to build our brand image and strengthen our relationships with local partners. Our goal is to connect with the young and dynamic African spirit and offer high-quality solutions in a sector dominated by major international players.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f44bf elementor-widget elementor-widget-text-editor\" data-id=\"f5f44bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How is the Peimar Africa team structured today?<\/strong><\/p><p data-start=\"889\" data-end=\"1266\">\u201cCurrently, we have four sales representatives covering the continent\u2019s strategic areas: I am responsible for North Africa, Ayoub for West Africa, Youssef for East Africa, and Skander manages the branch operations while also overseeing the markets of Lebanon, Syria and Jordan. We officially cover 24 countries, each with dedicated distributors.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2d99e elementor-widget elementor-widget-text-editor\" data-id=\"cb2d99e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The African market is highly competitive and dominated by major global brands. How has Peimar managed to establish itself?<\/strong><\/p><p data-start=\"889\" data-end=\"1266\">\u201cOur journey has not been without challenges, but we have turned them into opportunities. Our strength has been combining Peimar\u2019s global experience with deep local knowledge and attentive sales support.\u201d<\/p><p data-start=\"889\" data-end=\"1266\">\u201cWe have built strong, trust-based relationships by offering reliable products and continuous technical support. Today, we are recognised as a solid and innovative brand, working closely with our partners across several key sectors.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b91ded elementor-widget elementor-widget-text-editor\" data-id=\"4b91ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Which solutions are most appreciated by African customers?<\/strong><\/p><p data-start=\"889\" data-end=\"1266\">\u201cBifacial TOPCon modules are certainly the most in demand.\u201d<br data-start=\"1911\" data-end=\"1914\" \/>\u201cIn particular, the 595W and 715W modules stand out for their efficiency and reliability, essential characteristics in a market that demands high performance and long-lasting solutions.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72258c5 elementor-widget elementor-widget-text-editor\" data-id=\"72258c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What are your goals for the coming years?<\/strong><\/p><p data-start=\"889\" data-end=\"1266\">\u201cWe want to continue strengthening our presence and supporting local partners by expanding our distributor network and investing in technical training. Africa is a young continent full of opportunities, and Peimar wants to play a key role in its sustainable energy growth.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quando \u00e8 stata fondata la filiale Peimar Africa e in quale contesto di mercato? \u201cAbbiamo ufficialmente aperto la nostra filiale africana nel 2020 per rafforzare la presenza del marchio in un mercato in rapida crescita, con un potenziale straordinario nel settore dell\u2019energia solare.\u201d \u201cL\u2019Africa rappresenta una delle regioni pi\u00f9 promettenti per lo sviluppo delle energie [&hellip;]<\/p>\n","protected":false},"featured_media":180372,"template":"","meta":{"_acf_changed":false},"categoria-pubblicazioni":[],"class_list":["post-180355","pubblicazione","type-pubblicazione","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/pubblicazione\/180355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/pubblicazione"}],"about":[{"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/types\/pubblicazione"}],"version-history":[{"count":3,"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/pubblicazione\/180355\/revisions"}],"predecessor-version":[{"id":183981,"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/pubblicazione\/180355\/revisions\/183981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/media\/180372"}],"wp:attachment":[{"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/media?parent=180355"}],"wp:term":[{"taxonomy":"categoria-pubblicazioni","embeddable":true,"href":"https:\/\/peimar.com\/ae-en\/wp-json\/wp\/v2\/categoria-pubblicazioni?post=180355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}