What experiences are you bringing with you from your role as Sales Manager for the African branch?

“During my years managing the West African market for Peimar, I gained valuable experience in market development and customer relationship management. I had the opportunity to build our presence almost from the ground up, identifying key distributors, installers, and EPC companies across several countries. I successfully expanded Peimar’s client portfolio, creating long-term partnerships that positioned us as a reliable and competitive solar solutions provider.”

“I also learned the importance of resilience and consistency when introducing a brand into new markets. These experiences have given me strong commercial and intercultural skills, which I now bring to the French branch.”

What excites you the most about taking on the role of Sales Manager for the French branch?

“What excites me the most is the opportunity to leverage my international experience in a mature and dynamic market such as France. The French market is growing each year, it has a strong demand for renewable energy, ambitious national targets for solar development, and a competitive landscape that constantly pushes companies to innovate.”

“I am motivated by the challenge of positioning Peimar as a trusted and innovative partner in this context. I also look forward to working closely with a variety of stakeholders, from distributors to installers and project developers, and building strong relationships that will allow us to grow our market share. On a personal level, I am excited to take on new responsibilities and contribute directly to Peimar’s European strategy.”

What differences do you expect between the African and French markets?

“The African and French markets differ significantly in terms of structure, expectations, and maturity. In West Africa, the market is still developing, with many clients focused on securing access to reliable products and building trust with suppliers. In France, the market is more mature, competitive, and regulated. Clients expect not only high-quality products, but also strong technical support, after-sales service, and long-term reliability.”

“While the African market offered rapid growth opportunities due to its emerging nature, the French market represents a more sophisticated challenge where differentiation will come from added value, innovation, and customer support.”

What does this new chapter represent for you, both personally and professionally?

“On a personal level, this new chapter represents an important milestone in my career and a recognition of the work I have accomplished so far. It gives me the chance to grow within Peimar, take on greater responsibilities, and develop new skills by working in a highly competitive European environment.”

"Professionally, it is a key opportunity to contribute to Peimar’s strategic expansion in France and Europe. This role allows me to consolidate the company’s brand in established markets, strengthen partnerships with existing clients, and create new business opportunities.”

What are your short- and long-term goals in this new position?

“In the short term, my priority is to gain a deep understanding of the French market dynamics, including client expectations, competitive positioning, and regulatory frameworks. I want to reinforce relationships with our existing partners, ensure that they feel fully supported, and identify new prospects across my region that i handle.”

“In the long term, my goal is to make the complete solution Peimar a key reference in the French solar industry. This means building a solid distribution network, increasing our market share, and ensuring that our brand is associated with reliability, innovation, and long-term value. I want to create sustainable partnerships that contribute not only to Peimar’s growth but also to the acceleration of renewable energy adoption in France.”