When was the Peimar Africa branch established, and in what market context?

“We officially opened our African branch in 2020 to strengthen the brand’s presence in a rapidly growing market with extraordinary potential in the solar energy sector.”

“Africa represents one of the most promising regions for renewable energy development, and we decided to invest here to build our brand image and get closer to our local partners. Our goal is to connect with the African spirit, young and dynamic, and provide high-quality solutions in a sector dominated by major international players.”

How is the Peimar Africa team structured today?

“Currently, we have four commercial figures covering the strategic areas of the continent: myself for North Africa, Ayoub for West Africa, Youssef for East Africa, and Skander, who manages the branch operations and also oversees markets such as Lebanon, Syria, and Jordan. We officially cover 24 countries, each with dedicated distributors.”

The African market is competitive and dominated by major global brands. How did Peimar manage to establish itself?

“Our journey hasn’t been without challenges, but we’ve turned them into opportunities. Our strength has been combining Peimar’s global expertise with deep local knowledge and attentive commercial service.”

“We’ve built strong, trust-based relationships by offering reliable products and continuous technical support. Today, we’re recognized as a solid, innovative brand, close to our partners in several key areas.”

Which solutions are most appreciated by African customers?

“The TopCon Bifacial modules are definitely the most successful.
In particular, the 595W and 715W modules stand out for their efficiency and reliability, essential features in a market that demands high performance and long-lasting solutions.”

What are your goals for the coming years?

“We want to continue strengthening our presence and supporting local partners by expanding our distributor network and investing in technical training. Africa is a young continent full of opportunities, and Peimar wants to play a key role in its sustainable energy growth.”