What is the strategic value of opening the new branch in China for Peimar?

“The opening of the branch in China represents a decisive step in expanding our company’s landscape. It allows us to promote Peimar-branded products in a much broader market, with a specific focus on Southeast Asia and the Pacific region.

As an Italian brand, our influence in these areas is not yet as strong as it is in Europe, so the new office in China is crucial to increasing brand visibility and credibility in the coming years.”

How will a direct presence in the territory strengthen relationships with local clients and partners?

"The first step is to introduce Peimar to local clients: to present ourselves, tell our story, and showcase our solutions. After that, establishing concrete collaborations becomes essential, and in this, good price positioning plays a key role in attracting new partners. With direct experience of our products and services, clients will be able to recognize Peimar’s value and consider us as their first choice.

At the same time, our proximity to the territory allows us to better understand clients’ needs and offer tailored responses, thereby strengthening long-term trust-based relationships.”

What are the main objectives of the Chinese branch in the short and medium term?

“In the short term, the goal is to gradually bring Southeast Asian clients closer to the Peimar world, to let them know our story and products, and above all to convey a positive and solid image of the company. We want Peimar to be the first name that comes to mind when a client thinks about buying solar panels.

In the medium term, we aim to consolidate trust: the more clients visit our factory in China, the more their perception of reliability will grow. The first successful partnerships will then become case studies and concrete testimonials, enabling us to strengthen our local influence and attract new clients.”

How will the new office contribute to the growth of the renewable energy market in Asia?

“Asia represents a huge and dynamic market. With the global energy transition accelerating, Southeast Asia in particular is emerging as a central hub for photovoltaic development: abundant solar resources, an evolving regulatory framework, and rapidly growing electricity demand open up enormous opportunities.

Peimar’s Chinese office therefore becomes a strategic point: its geographical location favors both client visits to our facilities and the ability of our team to reach them easily. The closer time zone also makes communication faster and more effective. Moreover, the presence of a European brand in Asia conveys to clients a sense of reliability and solidity.”