What experience do you bring with you from your role as Sales Manager for the African branch?
“During the years I managed the West African market for Peimar, I gained significant experience in market development and customer relationship management. I had the opportunity to build our presence almost from scratch, identifying key distributors, installers and EPC companies across several countries. I successfully expanded Peimar’s customer portfolio, creating long-term partnerships that positioned us as a reliable and competitive provider of solar solutions.”
“I also learned the importance of resilience and consistency when introducing a brand into new markets. These experiences have given me strong commercial and cross-cultural skills, which I now bring with me to the French branch.”
What excites you most about taking on the role of Sales Manager for the French branch?
“What excites me most is the opportunity to put my international experience to use in a mature and dynamic market like France. The French market is growing every year, with strong demand for renewable energy, ambitious national targets for solar development and a competitive environment that constantly pushes companies to innovate.”
“I am motivated by the challenge of positioning Peimar as a reliable and innovative partner in this market. I look forward to working closely with a wide range of partners, from distributors and installers to project developers, and building strong relationships that will enable us to increase our market share. On a personal level, I am excited to take on new responsibilities and contribute directly to Peimar’s European strategy.”
What differences do you expect between the African and French markets?
“The African and French markets differ significantly in terms of structure, expectations and maturity. In West Africa, the market is still developing, with many customers focused on gaining access to reliable products and building trust with suppliers. In France, on the other hand, the market is more mature, competitive and regulated. Customers expect not only high-quality products, but also strong technical support, after-sales service and long-term reliability.”
“While the African market offered opportunities for rapid growth thanks to its emerging nature, the French market represents a more sophisticated challenge, where differentiation comes through added value, innovation and customer support.”
What does this new chapter represent for you, both personally and professionally?
“On a personal level, this new chapter represents an important milestone in my career and recognition of the work I have done so far. It gives me the opportunity to grow within Peimar, take on greater responsibilities and develop new skills in a highly competitive European environment.”
“On a professional level, it is a key opportunity to contribute to Peimar’s strategic expansion in France and across Europe. This role allows me to strengthen the company’s brand in established markets, reinforce partnerships with existing customers and create new business opportunities.”
What are your short- and long-term goals in this new position?
“In the short term, my priority is to gain an in-depth understanding of the dynamics of the French market, including customer expectations, competitive positioning and the regulatory framework. I want to strengthen relationships with existing partners, ensuring they receive full support, and identify new potential customers within my area of responsibility.”
“In the long term, my goal is to make Peimar’s complete solution a benchmark in the French solar sector. This means building a strong distribution network, increasing our market share and ensuring that our brand is associated with reliability, innovation and lasting value. I want to create sustainable partnerships that contribute not only to Peimar’s growth, but also to accelerating the adoption of renewable energy in France.”
