{"id":159362,"date":"2025-10-06T12:28:56","date_gmt":"2025-10-06T10:28:56","guid":{"rendered":"https:\/\/peimar.com\/?post_type=portfolio&p=159362"},"modified":"2026-08-17T15:30:27","modified_gmt":"2026-08-17T13:30:27","slug":"peimar-new-branch-in-china-for-the-asian-market","status":"publish","type":"pubblicazione","link":"https:\/\/peimar.com\/uk-en\/news\/peimar-nuova-filiale-in-cina-per-il-mercato-asiatico\/","title":{"rendered":"Peimar's new branch in China and the Asian market"},"content":{"rendered":"
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What is the strategic value of opening the new branch in China for Peimar?<\/strong><\/p>

\u201cThe opening of the branch in China represents a decisive step in expanding our company\u2019s reach. It allows us to promote Peimar-branded products in a much broader market, with a specific focus on Southeast Asia and the Pacific region.\u201d<\/p>

\u201cAs an Italian brand, our influence in these areas is not yet as strong as it is in Europe, so the new office in China is crucial to increasing the brand\u2019s visibility and credibility in the coming years.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How will having a direct local presence strengthen relationships with local customers and partners?<\/strong><\/p>

\u201cThe first step is to introduce Peimar to local customers: making ourselves known, sharing our story and showcasing our solutions. The next essential step is to establish concrete partnerships, and competitive pricing plays a key role in attracting new partners. By experiencing our products and services firsthand, customers will be able to recognise Peimar\u2019s value and consider us their first choice.\u201d<\/p>

\u201cAt the same time, our local presence allows us to better understand customers\u2019 needs and provide tailored solutions, thereby strengthening long-term relationships built on trust.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are the main objectives of the Chinese branch in the short and medium term?<\/strong><\/p>

\u201cIn the short term, the goal is to gradually introduce customers in Southeast Asia to the world of Peimar, helping them discover our history and our products and, above all, conveying a positive and solid image of the company. We want Peimar to be the first name that comes to a customer\u2019s mind when considering the purchase of solar panels.\u201d<\/p>

\u201cIn the medium term, we aim to consolidate trust: the more customers visit our facility in China, the stronger their perception of our reliability will become. The first successful partnerships will then become case studies and tangible testimonials, allowing us to strengthen our local influence and attract new customers.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How will the new office contribute to the growth of the renewable energy market in Asia?<\/strong><\/p>

\u201cAsia represents a huge and dynamic market. As the global energy transition accelerates, Southeast Asia in particular is emerging as a key hub for photovoltaic development: abundant solar resources, an evolving regulatory framework and rapidly growing electricity demand are creating enormous opportunities.\u201d<\/p>

\u201cPeimar\u2019s Chinese office therefore becomes a strategic hub: its geographical location makes it easier both for customers to visit our facilities and for our team to reach them. The closer time zone also enables faster and more effective communication. Furthermore, the presence of a European brand in Asia gives customers a sense of reliability and stability.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Mary Wang, Sales Manager at Peimar, explains how the opening of the new branch in China represents a strategic step towards strengthening the brand\u2019s presence in Asia, consolidating relationships with local customers and partners, and seizing growth opportunities in the Southeast Asian photovoltaic market.<\/p>","protected":false},"featured_media":159355,"template":"","meta":{"_acf_changed":false},"categoria-pubblicazioni":[],"class_list":["post-159362","pubblicazione","type-pubblicazione","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione"}],"about":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/types\/pubblicazione"}],"version-history":[{"count":5,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159362\/revisions"}],"predecessor-version":[{"id":183975,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159362\/revisions\/183975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/media\/159355"}],"wp:attachment":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/media?parent=159362"}],"wp:term":[{"taxonomy":"categoria-pubblicazioni","embeddable":true,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/categoria-pubblicazioni?post=159362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}