{"id":159458,"date":"2025-10-10T17:34:11","date_gmt":"2025-10-10T15:34:11","guid":{"rendered":"https:\/\/peimar.com\/?post_type=portfolio&p=159458"},"modified":"2026-08-17T15:32:04","modified_gmt":"2026-08-17T13:32:04","slug":"peimar-growth-in-india-strategy-service-and-innovation","status":"publish","type":"pubblicazione","link":"https:\/\/peimar.com\/uk-en\/news\/la-crescita-di-peimar-in-india-strategia-servizio-e-innovazione\/","title":{"rendered":"Peimar's journey in India: building a strong brand through strategy, service and innovation"},"content":{"rendered":"
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Which aspects of Peimar\u2019s business in India make you most proud at the moment?<\/strong><\/p>

\u201cOne of the most important strategic decisions we made in India was to split pallets and serve every customer segment, from small installers and EPC companies to large retailers and wholesalers. This choice has allowed us to be closer to every type of customer and build long-term relationships across the entire value chain.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In your opinion, what are the main strengths that set Peimar apart in the Indian market?<\/strong><\/p>

\u201cThere are a few aspects that truly differentiate us from other brands. First and foremost, our Italian identity. We are one of the very few European brands operating in India, and this gives us a unique positioning in a market dominated by local and global competitors.\u201d<\/p>

\u201cSecondly, price: despite the 40% import duty, we are still able to maintain highly competitive prices, making our solutions accessible to a wide range of customers.\u201d<\/p>

\u201cFinally, our commitment to service. As a team, we have always been available to our customers 24\/7, handling everything from sales and deliveries to after-sales support, damage reimbursements, claims and logistics. This constant presence has created a strong sense of reliability and trust.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Can you share something interesting about how Peimar products have been received and perceived in India?<\/strong><\/p>

\u201cIn states such as Karnataka, Tamil Nadu, New Delhi, Kerala, Maharashtra and others, we have succeeded in building significant brand awareness for our products. We offer a superior warranty compared with most other brands available in India. Our modules have built a strong reputation in specific sectors such as agriculture, irrigation, farming and livestock, particularly in the country\u2019s rural areas. Over the past three years, we have managed to build strong customer loyalty, with several customers becoming long-term partners.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What future prospects or projects excite you most about Peimar\u2019s growth in India?<\/strong><\/p>

\u201cLooking ahead, innovation will play a central role in our next phase of growth. The introduction of bifacial and TOPCon modules will be a real game changer. We currently offer only one product variant, the OR10H545M, but the market is evolving rapidly. Today, more than 80% of new solar projects in India are already being developed using bifacial panels.\u201d<\/p>

\u201cDemand is strong and expected to grow significantly, driven by higher energy yields, greater efficiency, favourable government policies and a wide range of applications in both large-scale plants and urban rooftop installations. For us, this shift represents not only an opportunity, but also a strategic step towards strengthening our position and continuing to expand in one of the world\u2019s most dynamic solar markets.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Quali aspetti dell\u2019attivit\u00e0 di Peimar in India ti rendono pi\u00f9 orgoglioso in questo momento? “Una delle decisioni strategiche pi\u00f9 importanti che abbiamo preso in India \u00e8 stata quella di suddividere i pallet e servire ogni segmento di clientela, dai piccoli installatori e EPC ai grandi rivenditori e grossisti. Questa scelta ci ha permesso di essere […]<\/p>\n","protected":false},"featured_media":159463,"template":"","meta":{"_acf_changed":false},"categoria-pubblicazioni":[],"class_list":["post-159458","pubblicazione","type-pubblicazione","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione"}],"about":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/types\/pubblicazione"}],"version-history":[{"count":6,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159458\/revisions"}],"predecessor-version":[{"id":183978,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/pubblicazione\/159458\/revisions\/183978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/media\/159463"}],"wp:attachment":[{"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/media?parent=159458"}],"wp:term":[{"taxonomy":"categoria-pubblicazioni","embeddable":true,"href":"https:\/\/peimar.com\/uk-en\/wp-json\/wp\/v2\/categoria-pubblicazioni?post=159458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}