Customer needs vary from one country to another. How does Peimar adapt its commercial approach while maintaining a consistent brand identity?
“Customer needs vary significantly from one Southeast Asian country to another, and understanding these differences is essential to our success. For example, in the Philippines, customers frequently request the OR10E460MNDB (FB) module, while in Malaysia, the OR10E640MNDB has become one of the most popular solutions. Each market has specific technical requirements, installation practices and purchasing priorities.”
“Our commercial approach is therefore adapted to local needs, allowing us to offer the most suitable products and the most competitive commercial terms for each market. At the same time, we maintain a consistent Peimar brand identity by staying close to our customers and regularly sharing company updates, including new product launches, participation in trade fairs, completed projects and marketing materials.”
“Our goal is simple: when customers think of high-quality solar panels, we want Peimar to be one of the first brands that comes to mind.”
Which products currently stand out as the best-performing solutions in Peimar’s portfolio for the Southeast Asian market, and what features make them particularly well suited to customers in the region?
“Among the products in our current portfolio, the OR10E640MNDB is undoubtedly one of the best-performing modules in the Southeast Asian market. We receive quotation requests for this product on a daily basis, confirming its popularity across several countries in the region. The combination of high power output and optimized dimensions makes it particularly well suited to the technical requirements of numerous commercial and utility-scale installations.”
In markets where personal relationships play a central role, how does Peimar build trust and long-term partnerships with distributors, installers and local stakeholders?
“In Southeast Asia, trust is built through personal relationships. Although digital communication is a useful tool for managing day-to-day activities, nothing can replace face-to-face meetings when it comes to building long-lasting partnerships.”
“For this reason, we regularly invite customers to visit our production facilities, organize video conferences when travel is not possible, and meet our partners at international trade fairs and industry events. These opportunities allow us to better understand our customers’ needs and demonstrate our commitment to supporting the growth of their businesses in a tangible way.”
A visit to the production facility in China offers the opportunity to see first-hand how a photovoltaic module is made. Which aspects of production, quality control and innovation best represent Peimar’s added value?
“The aspect that impresses visitors the most is undoubtedly our commitment to quality control. Customers who visit our production facility are always interested in seeing the rigorous tests that every module undergoes before leaving the production line.”
“Quality assurance is one of the main reasons why customers choose to rely on Peimar. Every module undergoes a complete cycle of inspections, including:
- Cell dimensional test.
- Visual inspection before lamination.
- Electroluminescence (EL) test before lamination.
- Ground insulation measurement.
- Flash test.
- Final electroluminescence (EL) test.”
“These rigorous quality control procedures ensure that every product meets the highest standards of performance, safety and reliability.”
