When was the Peimar Africa branch established, and what was the market context at the time?
“We officially opened our African branch in 2020 to strengthen the brand’s presence in a rapidly growing market with extraordinary potential in the solar energy sector.”
“Africa represents one of the most promising regions for the development of renewable energy, and we decided to invest here to build our brand image and strengthen our relationships with local partners. Our goal is to connect with the young and dynamic African spirit and offer high-quality solutions in a sector dominated by major international players.”
How is the Peimar Africa team structured today?
“Currently, we have four sales representatives covering the continent’s strategic areas: I am responsible for North Africa, Ayoub for West Africa, Youssef for East Africa, and Skander manages the branch operations while also overseeing the markets of Lebanon, Syria and Jordan. We officially cover 24 countries, each with dedicated distributors.”
The African market is highly competitive and dominated by major global brands. How has Peimar managed to establish itself?
“Our journey has not been without challenges, but we have turned them into opportunities. Our strength has been combining Peimar’s global experience with deep local knowledge and attentive sales support.”
“We have built strong, trust-based relationships by offering reliable products and continuous technical support. Today, we are recognised as a solid and innovative brand, working closely with our partners across several key sectors.”
Which solutions are most appreciated by African customers?
“Bifacial TOPCon modules are certainly the most in demand.”
“In particular, the 595W and 715W modules stand out for their efficiency and reliability, essential characteristics in a market that demands high performance and long-lasting solutions.”
What are your goals for the coming years?
“We want to continue strengthening our presence and supporting local partners by expanding our distributor network and investing in technical training. Africa is a young continent full of opportunities, and Peimar wants to play a key role in its sustainable energy growth.”
