Peimar welcomes Cherlyna Faradiba for expansion in the UK, Ireland and Scandinavia

As part of Peimar’s international expansion strategy, the sales team plays a key role in strengthening the company’s presence in international markets. In this context, we met Cherlyna Faradiba, recently appointed Account Manager for the United Kingdom, Ireland and Scandinavia, with the aim of leading business development in a strategic region for the brand’s growth.

Peimar welcomes Cherlyna Faradiba for expansion in the UK, Ireland and Scandinavia

As part of Peimar’s international expansion strategy, the sales team plays a key role in strengthening the company’s presence in international markets. In this context, we met Cherlyna Faradiba, recently appointed Account Manager for the United Kingdom, Ireland and Scandinavia, with the aim of leading business development in a strategic region for the brand’s growth.

A career inspired by solar innovation

“I earned a Master’s degree in Green Economy and Sustainability Management from the University of Brescia. These studies gave me a deep understanding of the Triple Bottom Line concept (People, Planet and Profit), which promotes a sustainability model that encourages companies to consider not only financial success, but also social and environmental responsibility. The photovoltaic sector is one that fully embraces this approach. Moreover, the solar energy industry is practical, powerful and rapidly growing. I chose this sector because I want to work on something meaningful and tangible that supports a green and sustainable economy.”

Choosing Peimar: purpose and territory

“I have always been drawn to a sustainable lifestyle — both personally and professionally. The solar industry perfectly reflects this vision. Working in this sector allows me to stay true to my values and contribute to a more sustainable future.”
“Peimar is a company from Brescia, and that is important to me. I live in Brescia, I love this city, and I wanted to contribute to the local economy by working for a Brescia-based company with strong values and global ambitions. Peimar has an excellent reputation for quality and professionalism, and I am proud to be part of it.”

Clean energy prospects in strategic regions

“Solar energy can help reduce electricity costs, lower carbon emissions and improve energy independence. In the United Kingdom, Ireland and Scandinavia, governments and businesses are pushing towards greener solutions, and solar energy plays a central role in this transition. It is clean, scalable and becoming more efficient every year — so I hope to see a strong future for solar energy in these regions.”

 

PEIMAR INDUSTRIES S.r.l.